HELLMANNS - Thin Your Bins
In the UK, 7 million tonnes of food and drink is thrown away from homes every year. UK households binned £13bn worth of food in 2015 that could have been eaten. 8.4 million families in the UK struggle to put food on the table – and yet, 7.3 million
tonnes of food waste ends up in landfills each year
Create sensitivity around food wastage by showing the target market that binning unnecessary waste is a problem that needs to be taken seriously.
People are extremely conscious about their weight and what they put into their bodies but are very callous with throwing away food in bins.
- Idea, Strategy, Copywriting
- Madeline Charles
- Art Director