To change the perception about the use of TCP in the minds of our TG
18 to 30-year-olds in uni / working their first jobs
By showing target market that TCP is the one must-have multipurpose medicine for their home, and
it is not just for ‘old’ people/grandmas
The quirks of the millennial hipster generation are hard to ignore and they are drawn towards all things exceptionally authentic.
- Idea, Strategy, Copywriting
- Estelle Carrington
- Art Director